Prepared for Lee & Kelsey DeJong · May 2026
108 Wester Ross Lane · Listing Presentation
Lakeway Highlands · Rough Hollow · Lake Travis ISD · 78738 · Foreman Property Group · eXp Realty Luxury
The Story We're Starting From
2022 — What Happened
Listed July 2022 at $1,179,000. Reduced twice — to $1,129,000, then $1,089,000. Withdrawn December 2022 after 148 days on market. No sale.
2026 Is a Different Market
In 2022, this home was priced into a market that reversed beneath it. Interest rates spiked mid-year, demand above $1M collapsed, and the Highlands Blvd backing was not sufficiently offset in the pricing strategy.
Today, the closed comps are clear, the buyer pool is active in the $850K–$950K band, and this home — pool, modern farmhouse interior, and steps from Rough Hollow's Highlands Village — is positioned to sell at the right number.

"Every number in this presentation is anchored to what the 78738 market is doing right now — not where it was in 2022."
What 108 Wester Ross Delivers
This is the value story that gets lost when buyers compare on size and year built alone.
California Pools — Heated Pool/Spa Combo
Waterfall feature, heated spa combo, private pool deck. Scarce inventory in the $850K–$950K band. Buyers shopping pools in 78738 have very few options right now.
Primarily Single-Story Living
Main-floor primary suite, two additional bedrooms on the main level, plus a flexible bonus room with full bath upstairs — functions as a 4th bedroom, media room, or private office.
Modern Farmhouse Interior
Light LVP floors, shiplap accent walls, updated lighting throughout. Will photograph exceptionally well and shows as genuinely move-in ready — a meaningful differentiator over the competition.
Directly Across from Highlands Village
Walk out the front door to Rough Hollow's Highlands Village — pools, lazy river, tennis, pickleball courts, and soccer fields. The closest listing to this amenity center currently on market.

"These are not commodity features in this price band. They are the features the $850K–$950K Rough Hollow buyer is actively filtering for."
The Lot — An Honest Conversation
The home backs to Highlands Blvd. We do not bury this — we price for it precisely on day one.
The developer installed a substantial stone block wall that provides a strong visual screen and meaningful sound reduction. It reads as a finished, permanent boundary — not a chain-link fence on a busy road.
The wall is visible in listing photos and will be disclosed clearly. Buyers who see it in person consistently find it more effective than they expected.
Some buyers will eliminate this home based on the backing alone. That narrows our pool. Our pricing accounts for that directly.
The buyers who look past it get a pool home with premium amenity proximity at a price they cannot find elsewhere in Rough Hollow.

"We price the Highlands Blvd factor on day one — not after 30 days of sitting. The buyers who care about it are not our buyers. The buyers who value the pool, the interior, and the amenity center will see the value clearly."
What the 2026 Market Is Doing
Strengths
Well-priced pool homes moving in 4–21 days. Pool inventory scarce at this price point. Updated interiors moving faster than dated ones.
Weaknesses
6+ competing homes in $820K–$950K band. No-pool homes ranging $820K–$915K.
Opportunities
Closed comps landing $845K–$869K for no-pool April–May 2026. Buyers actively filtering for pool and updated interior.
Threats
Homes priced above location-adjusted comp set sitting past 30 days. One pool comp already reduced and sitting at 35 DOM.

The Active Competition Band
6+ competing homes in Rough Hollow between $820,000 and $950,000. Pool inventory is extremely limited — only two active pool listings in the entire band.

"Median days to contract for well-priced homes in Rough Hollow right now: 4 to 8 days. Homes priced above their location-adjusted comp set are sitting past 30 days. The separation is stark."
What Is Moving
Homes priced at or just below the comp-set clearing price, with clean presentation and a clear value story.
What Is Sitting
Homes priced above their location-adjusted comp set — including one pool comp that has already been reduced once and is sitting at 35 DOM.
Same Street — The Most Important Data Point
104 Wester Ross Ln — CLOSED
$845,000 · 2,888 sf · 4BR/3BA · Built 2014 · Grand Haven Homes
Listed at $879,000 · Closed April 24, 2026 · 7 days on market.
Critically missing:
  • No pool
  • No spa
  • No waterfall feature
  • No modern farmhouse interior updates
What 104 Wester Ross Establishes
104 Wester Ross is the single most important data point in this analysis. Same street. Same builder. Same build year. Nearly identical square footage. It closed at $845,000 — without a pool — in 7 days.
That is not a ceiling for 108 Wester Ross. It is a floor.

"Your pool, updated interior, and direct amenity-center proximity are why we price above it. We are not selling the same product."
Pool Comp Set — What Buyers Are Comparing
Active pool inventory in 78738 and Rough Hollow — the homes buyers shopping a pool and updated interior are working from.

"203 Antigua Way — same build year, same community, pool home — has been reduced and is sitting at 35 days. It does not have updated interiors. This is the clearest signal in the market: pool pricing without presentation will not hold."
No-Pool Neighborhood Context
No-Pool Active Comps
The Takeaway
No-pool homes in Rough Hollow are ranging from $820,000 to $915,000. The one that went under contract fastest — 237 Abbeyville Walk at $915K — has no pool, but backs to a greenbelt with panoramic views.

"Our pool, farmhouse interior, and amenity-center location justify pricing above the no-pool band. The Highlands Blvd backing is the offset. The net position lands at $909,000."
The Pool Premium — Where the Number Comes From
$845K
No-Pool Floor — Same Street
104 Wester Ross: same builder, same year, closed April 2026. The anchor.
$869K
Pool Comp — Sitting
203 Antigua Way: reduced from $899K, 35 DOM, no interior updates. The market is sending a clear signal.
$909K
Recommended List Price
Pool premium, farmhouse interior updates, and amenity proximity priced in — with Highlands Blvd backing priced out.
$950K
Pool Comp — Fully Remodeled
603 Anfield Cir: 1-story, $150K remodel, greenbelt. Top of the accessible pool comp band.

"The 78738 market is paying a $50,000–$75,000 premium for pool homes with updated interiors over the no-pool comp set. 108 Wester Ross delivers the pool, the interior, and the amenity proximity — with the Highlands Blvd factor priced out on day one. That math lands at $909,000."
The Strategy
"The principle that works in the current Rough Hollow market: price where the data says the qualified buyer is — not where the seller hoped the market still was. In 2022, the gap between those two numbers was over $200,000. In 2026, we know exactly what that number is."
Top-Tier Presentation
  • California Pools heated pool/spa combo with waterfall
  • Modern farmhouse LVP floors and shiplap accent walls
  • Updated lighting throughout the home
  • 2014 Grand Haven build — well-maintained, move-in ready
  • Directly across from Highlands Village amenity center
  • Flexible bonus room + full bath upstairs
Priced at the Pool Premium — Not Above It
We list at $909,000 — above the no-pool comp set, below the fully-remodeled pool ceiling, and with the Highlands Blvd factor already built into the number.

"This creates the asymmetry a motivated buyer cannot ignore: a move-in ready pool home in Rough Hollow at a price they can defend to their lender, their spouse, and themselves."
$909,000
List at $909,000 — the number the current Rough Hollow market supports for a fast, confident contract.
1
Above the No-Pool Floor
104 Wester Ross closed at $845K without a pool on the same street. We are $64,000 above it — the pool and interior premium.
2
Below the Fully-Remodeled Pool Ceiling
603 Anfield Cir asks $950K fully remodeled with greenbelt. We are $41,000 below a stronger comp — no excuse for a buyer to pass.
3
Highlands Blvd Already Priced In
We do not absorb this as a price reduction later. We price it accurately on day one and defend it clearly.
4
Interior Updates Are the Differentiator
The modern farmhouse finish separates 108 from 203 Antigua Way (sitting at 35 DOM). That gap is priced into our number — not hoped for.
5
Fresh MLS Visibility
A new listing at $909,000 triggers buyer alerts in the $850K–$950K band — currently the most active buyer tier in Rough Hollow.
The Path to Closed
Well-priced pool homes with updated interiors in Rough Hollow are moving in 4–21 days at the moment. Priced at $909,000, the buyer profile, the showing volume, and the offer structure are all in alignment. This is not a guess — it is what the current data says.
The Action Plan
Professional Photography & Drone
Twilight pool photography, interior walkthrough, drone footage showcasing the Highlands Village amenity center directly across the street. The modern farmhouse interior will photograph exceptionally well — this is a marketing asset, not just documentation.
List at $909,000
Triggers fresh buyer alerts in the $850K–$950K band. New listing status restores full MLS and portal visibility with the complete media package on day one.
Agent Network Pre-Marketing
Direct outreach to top Lakeway and Lake Travis buyer agents, and relocation specialists at major Austin brokerages before the home goes live. Pool inventory is scarce — agents with active buyers need to know first.
Open House — First Weekend
Curated open house experience timed to the first weekend on market. The pool, the Highlands Village view from the front, and the farmhouse interior need to be experienced in person to close the gap from interest to offer.
10-Day Review
If showing activity has not produced an offer by day 10, we convene immediately. Strategic options — buyer incentives, concessions, or targeted outreach — are discussed before they become necessary, not after.
"The home is ready. The interior is a genuine differentiator. The pool is scarce in this price band. The price is the one the data supports. This is the setup that moves a home in the current Rough Hollow market."
Daniel & Jacquelyn Foreman | Foreman Property Group | eXp Realty Luxury
512.554.8298 · teaml@foremanpropertygroup.com